Welcome to the America's Best Restaurants Annual Marketing Plan. My hope is that you will be inspired by Benjamin Franklin's advice and plan more meticulously than ever before. When I launched this company in 2008, I quickly realized the challenges of not only running a business but also maintaining an effective marketing plan. My career has been unique. Over 27 years, I've experienced all facets of the industry, from selling to buying marketing, as well as operating multiple businesses.