Attract Build Retain University 

Take The Guesswork Out Of Your Restaurant's Marketing

Our motto “ATTRACT, BUILD, RETAIN” has helped hundreds of independent restaurant owners finally get the paycheck they deserve.


Get Your Customers Coming Back For More: Unlock Powerful Strategies to Attract the attention of New, Frequent, and Lost Customers.


Tap Into the Power of Your Marketing to Build a Robust Database of Customers in a Unique Never Before Seen Way.


Keep Customers Coming Back For More: Leverage Your Database with Our High-Engagement Strategies to Retain and Drive Repeat Visits.

FREE Educational Content:

Your go-to source for mastering restaurant marketing. With into practical strategies and real-life examples, we help supercharge your restaurant's promotional efforts.


I'm Matt Plapp


I'm a husband to Christy for the past 22 years and a father to Paige & Cole. I’m an AVID marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. I’ve owned my marketing firm since 2008 and since then we’ve helped hundreds of companies market with a purpose; that purpose is ROI! Since 2016 our main focus has been to help independent restaurants and today we help them all over the country.

My journey started back in 1999, when I began helping independent restaurant owners succeed using radio advertising at WGRR 103.5. By 2008, I had developed a deep understanding of digital marketing and started consulting. In 2015, I created an online marketing strategy that helped restaurants see real results and grow their customer base like never before.

Over the past 15 years, I've gathered a wealth of knowledge about what it takes to double restaurant sales. I've spent the last few months putting all my insights into the RGA guide. It's a hands-on workbook that lays out the steps to double your sales. Until now, I've used this guide personally to help thousands of restaurant owners. Now, I'm excited to make it available to everyone.

Restaurant Marketing Secrets Podcast

Dive into CEO Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape!

Restaurant Marketing Trainings